Ring [Amazon]
Ring’s Thunderclap launch required building and maintaining product detail pages across 14 devices, each with unique features, imagery, and marketing needs.
The challenge was to create a system that could scale quickly while maintaining consistency across the ecosystem.
The challenge was to create a system that could scale quickly while maintaining consistency across the ecosystem.
Role: Lead Designer
Scope: PDP System
Tools: Figma
Ring
The merchandising project for Lazarus, Ring’s brand-new indoor drone, explores how the visual identity could extend across multiple merchandising touchpoints. This included concepting in-store displays, Best Buy site banners, and customer-facing swag, ensuring the product felt consistent and compelling across every environment. The work balanced brand guidelines with new creative opportunities, helping shape how the Lazarus product is introduced to customers both digitally and in physical retail.
MOTION GRAPHICS
Designed visual assets for video content showcasing Ring’s newest doorbells.
The goal was to make product features feel intuitive and easy to understand, using composition, hierarchy, and timing to guide the viewer through key moments.
Focused on clarity and simplicity so the product speaks for itself.
The goal was to make product features feel intuitive and easy to understand, using composition, hierarchy, and timing to guide the viewer through key moments.
Focused on clarity and simplicity so the product speaks for itself.
WIF
Women in Film
Women in Film
WIF advocates for and advances the careers of women working in the screen industries- to achieve parity and transform culture.
I worked with their director of marketing and communications on a project basis to create digital collateral for fundraising campaigns as well as special events and parties. I loved supporting their mission and helping grow a membership base committed to building an entertainment industry free of bias.
I worked with their director of marketing and communications on a project basis to create digital collateral for fundraising campaigns as well as special events and parties. I loved supporting their mission and helping grow a membership base committed to building an entertainment industry free of bias.
↘ 50th Anniversay Deck
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↘ 50th Anniversay Celebration invitation
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↘ 50th Anniversay Celebration environmental graphics![]()
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↘ Membership Drive banners![]()
↘ 50th Anniversay Celebration invitation
↘ 50th Anniversay Celebration environmental graphics
↘ Membership Drive banners
HONEYBEE HEALTH
Website design, digital ads
In conjunction with MediaWire Marketing
Designed a digital experience for Honeybee Health, an online pharmacy focused on transparent pricing and accessible care.
The goal was to create a system that felt simple, trustworthy, and easy to navigate- helping users quickly understand medications, pricing, and next steps without the friction of traditional pharmacy experiences.
I focused on clear hierarchy, approachable visual language, and structured layouts to support ease of use across the platform.
The goal was to create a system that felt simple, trustworthy, and easy to navigate- helping users quickly understand medications, pricing, and next steps without the friction of traditional pharmacy experiences.
I focused on clear hierarchy, approachable visual language, and structured layouts to support ease of use across the platform.
